A Quick Introduction to Shopify Wishlist Apps
A Shopify wishlist app allows customers to save products they are interested in and return to them later, creating a smoother and more personalized shopping experience. Instead of losing potential buyers who are not ready to purchase immediately, wishlist functionality keeps products within easy reach. This feature is especially useful for all types of online stores, as customers often compare multiple options, save products for later, and return when they are ready to make a final purchase decision.
For Shopify merchants, wishlist apps help increase customer engagement, repeat visits, and overall conversion rates. They also provide valuable insights into customer preferences, enabling better marketing strategies and smarter product planning. Many wishlist apps offer advanced features such as guest wishlists, multi-device syncing, social sharing, stock and price alerts, and email marketing integrations. As a result, a Shopify wishlist app is not just a convenience feature — it becomes a great tool for improving sales and building long-term customer relationships.
How Does a Shopify Wishlist App Benefit Merchants?
Using a Shopify wishlist app is valuable for both B2B and B2C stores because modern shoppers expect convenience, personalization, and the ability to shop at their own pace. Many customers are not ready to buy immediately and prefer to explore, compare, and save products for later. A wishlist app supports this behavior by letting customers bookmark favorites, helping stores stay connected with potential buyers even after they leave.
For B2C stores, wishlist apps increase engagement, encourage repeat visits, and improve product discovery. For B2B stores, they help buyers organize selections before placing bulk or negotiated orders. Wishlist apps also strengthen marketing efforts by enabling reminders, stock alerts, and price notifications, guiding customers back to the store at the right moment. Overall, these apps reduce drop-offs, increase conversions, and build long-term customer relationships by making the buying journey more convenient, personalized, and efficient.
In this article, we’ll explore the top 8 Shopify wishlist apps that help merchants boost engagement, improve conversions, and grow their online business.
1. Wishlist Guru
Wishlist Guru – Advanced Multi-Language Wishlist Solution for Shopify
Wishlist Guru is a powerful and easy-to-use Shopify wishlist app designed to improve customer engagement, retention, and conversions for both B2C and B2B stores. The app integrates seamlessly with all Popular Shopify themes, ensuring quick setup and a consistent shopping experience across any store design. The app allows customers to save, organize, and share their favorite products while supporting multiple languages, making it ideal for global Shopify stores. With support for all popular languages like French, German, Dutch, Spanish, Hungarian, Finnish, Latvian and many more, Wishlist Guru also supports (RTL) languages such as Arabic & Hebrew ensuring a smooth and localized shopping experience for international audiences.
Wishlist Guru is extremely easy to set up, requiring only a few minutes for configuration, with full support provided. Merchants can add wishlist buttons on product pages, collection pages, and other store sections. Wishlist Guru supports multi wishlists, multi-language translations, and multi-variant wishlists for both guests and logged-in users, along with Klaviyo integration for advanced email marketing. Additional features such as analytics, reports, drawer mode, floating icons, email reminders, and high customization make it a complete wishlist solution for modern Shopify stores. Wishlist Guru is compatible with almost all Shopify themes and is continuously improving to support even more, ensuring seamless integration and a consistent, hassle-free experience for merchants and customers alike.
Additionally, Wishlist Guru is free to use on all Shopify partner development stores without paying anything. Billing is bypassed, so you can install the app and use all features on Shopify development and test stores to fully test everything before going live.
Wishlist Guru Premium Features Functions
Unlimited Multi Language
Unlimited multi-language – Wishlist Guru offers seamless multilingual support, allowing store owners to display the wishlist in multiple languages based on customer preferences. This helps create a smooth, localized shopping experience for global customers and improves engagement across different regions.
Multi Wishlist
Multi Wishlist allows customers to create and manage multiple wishlists for different needs, such as personal use, gifts, or future purchases, making product organization easier and shopping more convenient.
Multi Variant Support
Wishlist Guru allows customers to save multiple variants of the same product in their wishlist, such as different sizes or colors. As shown in the screenshot, the same product is wishlisted in three different sizes, making it easy for customers to compare and decide later.
Customers can also change the size or color directly from the wishlist without going back to the product page. This reduces extra steps, avoids confusion, and makes the buying process faster and more convenient.
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Add Back in Stock, Low Stock and Price Drop Email alerts
Back in Stock, Low Stock, and Price Drop email alerts in a wishlist app automatically notify customers when their saved products are available again, running out, or discounted, helping them make timely purchase decisions.
Klaviyo Integration
Klaviyo Integration allows your wishlist data to sync with Klaviyo so you can send personalized emails such as wishlist reminders, price-drop alerts, and restock notifications directly from Klaviyo, helping you take better control on the Email sequences and automation.
Hide Price and Move to Cart -Help B2B store
Hide Price and Move to Cart helps B2B stores control product pricing and visibility by showing prices or Cart buttons only to Logged in users. It gives more control to B2B merchants to add restrictions in Wishlist and match things with their Store settings.
Multi-Language Email Template
Multi-Language Email Template allows Shopify store owners to send wishlist and notification emails in different languages based on customer location or store language, improving communication, engagement, and conversion for global audiences.
Product Options App Support
Product Options App Support – Seamlessly works with product options apps, ensuring all custom selections are saved correctly in the wishlist for a smooth and accurate purchase experience.
Additional Features:
Quick Installation
Set up Wishlist Guru in just a few clicks without any technical knowledge, allowing merchants to activate wishlist functionality instantly.
Customize Wishlist Button
Display the wishlist button as an icon, text, or button and fully customize its appearance to blend seamlessly with your store design.
Guest Wishlist Functionality
Allow visitors to save products without creating an account, increasing engagement and reducing barriers to wishlist usage.
Drawer, Popup, or Page View
Choose how the wishlist appears — as a drawer, popup, or full page — to maintain a smooth shopping experience.
Wishlist Sharing
Users can share wishlist with friends, family, or business partners, increasing product visibility and referral traffic.
Smart Move to Cart
Wishlist items can be added directly to the cart with one click, helping customers move faster toward checkout.
Wishlist Activity Tracking
Merchants can monitor which products are saved most often and analyze customer interest patterns.
Automatic Email Reminders
Send monthly automated reminder emails to bring customers back to their saved products.
Show Heart icon or Button on Collection page (Product Card)
Displays a heart icon or wishlist button directly on product cards in the collection page, allowing customers to add items to their wishlist instantly without opening the product page.
Unlimited Expansion
Premium plans support unlimited wishlists, languages, and email usage, making Wishlist Guru scalable for growing stores.
Compatible with Product Options Apps
Wishlist Guru is fully compatible with product options apps, ensuring all selected custom options (like text, colors, or uploads) are saved correctly in the wishlist. This allows customers to return and purchase personalized products without reselecting options.
Social counter on PDP and Collection page with advanced feature
Shows a social counter on both product and collection pages, displaying how many users have wishlisted a product to build trust, create social proof, and encourage faster purchase decisions.
To get more details about features – https://wishlist-guru.webframez.com/wishlist-guru-features/
Pricing Plans
- Free Plan – Enjoy access to essential features at no cost.
- Basic Plan – $5.99/month or $59.99/year (save 17%) – Perfect for individuals or small stores.
- Pro Plan – $12.99/month or $129.99/year (save 17%) – Ideal for growing businesses needing advanced features.
- Premium Plan – $19.99/month or $199.99/year (save 17%) – Full access to all features for larger teams or stores.
Reviews & Rating
⭐ 5.0 out of 5 stars, based on 75 User Reviews.
Pros:
- Unlimited Multi-Language support – perfect for global stores with translations for Arabic, Hebrew, Hungarian, Finnish, Latvian, and many more.
- Multi Wishlist – allows customers to create and manage multiple wishlists for better organization.
- Multi-Variant Support – saves the exact product variant chosen by the customer, reducing errors.
- Klaviyo Integration – sync wishlist data with your Klaviyo account for advanced email marketing.
- Guest Wishlist Functionality – visitors can save products without signing up, boosting engagement.
- Advanced Sharing & B2B Features – wishlist sharing, multiple wishlists, hide prices, and login controls.
- Outstanding Support Team — Fast, friendly, and knowledgeable support to help with setup, customization, and issue resolution, ensuring a smooth experience for store owners.
Cons
- Only support Klaviyo as third party integration.
2. Swish (formerly Wishlist King)
Swish is a feature-rich, customizable wishlist solution for Shopify stores designed to drive customer engagement and increase sales. Previously known as Wishlist King, Swish helps customers save and track products throughout their shopping journey, providing highly personalized and automated wishlist notifications to boost conversions.
The app integrates seamlessly with all Shopify themes and major analytics and marketing tools such as Klaviyo, GA4, and Meta. It also includes a free setup and customization service with every plan, making onboarding simple even for non-technical store owners.
Swish pricing plans are structured based on different Shopify store types, meaning merchants must choose a plan according to their Shopify subscription level. In contrast, Wishlist apps like Wishlist Guru do not impose such plan-based Shopify store limitations, allowing merchants to access full wishlist functionality regardless of their Shopify plan.
Swish – Key Features:
- Wishlist Across Entire Shopping Journey – Customers can save items at any point during browsing or checkout.
- Advanced Analytics & Wishlist Curation – Track product interest and gain meaningful insights to optimize sales strategies.
- Seamless Theme Integration – Works with all Shopify themes to maintain consistent store aesthetics.
- Automated Wishlist Notifications – Personalized reminders for restocks, price drops, and customer interests.
- Unlimited Wishlists & Saved Items – No restrictions on the number of wishlists or saved products.
Pricing Plans
- Basic Shopify Plan – $19/month or $190/year and save 17%
- Shopify Plan – $29/month or $290/year and save 17%
- Advanced Shopify Plan – $49/month or $490/year and save 17%
- Shopify Plus Plan – $99/month or $990/year and save 17%
Reviews & Rating
⭐ 5 out of 5 stars, based on 286 User Reviews.
Pros
- Seamless Shopify Integration – Works with all popular themes, including Hydrogen and headless setups.
- Unlimited Wishlists & Saved Items – Customers can create multiple wishlists with no restrictions.
- Free Setup & Customization – Professional onboarding ensures everything looks and works perfectly.
- Analytics & Integrations – Track customer behavior and connect with Klaviyo, GA4, and Meta for targeted campaigns.
Cons
- Higher Price Tier – Plans start at $19/month, which may be expensive for very small stores.
- Unexpected Charges – Users reported being charged even after selecting or uninstalling the free plan, which creates trust issues.
- Unreliable Customer Service – Multiple users felt ignored after requesting help, forcing them to switch to alternative apps.
3. Swym Wishlist Plus
Swym Wishlist Plus is a wishlist solution for Shopify stores designed to increase engagement, reduce cart abandonment, and boost repeat purchases. It allows shoppers to save products, organize them into multiple wishlists, and return anytime to complete their purchase. The app supports guest wishlists, sharing via email, SMS, and social platforms, and provides automated alerts for price drops and restocks. With strong integrations and detailed analytics, Swym helps merchants turn wishlists into sales.
Key Features
- Simple, code-free setup with easy customization.
- Save products for later with lifetime wishlist actions.
- Share wishlists via social media and email.
- Automated wishlist reminder emails.
- Low stock, price drop, and restock alerts.
- Multi-language support for global stores.
- Integrations with Klaviyo, Mailchimp, Attentive, Yotpo, Tapcart, and Shopify POS.
- REST & JavaScript API access with Shopify Plus support.
Pricing Plans
- Free
- Starter $19.99 / month or $199.99/year and save 17%
- Pro $59.99 / month or $599.99/year and save 17%
- Premium $99.99 / month or $999.99/year and save 17%
Reviews & Rating
⭐ 4.7 out of 5 stars, based on 1415 User Reviews.
Pros
- Strong integrations with marketing tools.
- Supports guest users and multiple wishlists.
- Automated alerts help increase repeat purchases.
Cons
- Pricing and plan limits can change suddenly without clear notice.
- Merchants may be forced to upgrade and pay more to continue using the app.
- Lack of transparency about quotas and plan restrictions during initial setup.
4. Wishlist Hero
Wishlist Hero is a responsive and reliable wishlist solution for Shopify stores that helps boost customer engagement, retention, and sales. Designed for both guest users and logged-in customers, it enables shoppers to save, track, and share their favorite products across your store, while sending automated reminders for low stock or price drops. Wishlist Hero integrates seamlessly with Shopify themes and popular analytics/marketing tools like Klaviyo, GA4, Meta (Facebook), and TikTok, providing a smooth, code-free setup.
Wishlist Hero Features
- Code-free setup with seamless Shopify theme integration
- Save and track favorite products for both guest and logged-in users
- Share wishlist via email and social media
- Automated email reminders for low stock and price drops
- Detailed analytics and reports on customer activity
- Multi-language support
- Integrations with Klaviyo, GA4, Facebook & TikTok pixel
- REST & JavaScript API for custom workflows
Pricing Plans
- Free
- Silver $4 / month
- Gold Plus $17 / month
- Platinum $29 / month
Reviews & Rating
⭐ 4.7 out of 5 Stars, based on 376 User Reviews.
Pros
- Supports guest and logged-in wishlists without forcing account creation
- Automated low-stock and price-drop email reminders improve return visits
- Works with major marketing and analytics platforms like Klaviyo, GA4, Meta, and TikTok
- Multi-language and multi-currency support for global stores
Cons
- Performance issues reported by users, with slow response times affecting overall store experience.
- Customer support has been inconsistent, especially when handling theme customization and cosmetic adjustments.
- Mobile wishlist functionality has shown reliability problems for some users, limiting usability for mobile-first stores.
5. WC Wishlist & Back in Stock — Wishlist Club
WC Wishlist & Back in Stock, also known as Wishlist Club, is a functional Shopify wishlist and stock alert app built to boost customer engagement, recover lost sales, and increase conversions. It allows shoppers to save their favorite products for future purchases using guest, multiple, and share wishlist options, helping turn casual visitors into loyal customers.
The app also includes smart automated alerts such as back-in-stock, restock, and price drop notifications, along with email reminders that encourage customers to return and complete their purchases. With built-in analytics to track wishlist behavior and product interest, merchants can optimize their sales strategy while improving retention and order revenue.
Features:
- Unlimited Wishlist: Let customers create unlimited wishlists to save favorites for later.
- Guest & Multi-Wishlist Support: Works for both guest shoppers and logged-in users — including multiple wishlists per customer.
- Share Wishlists: Customers can share their wishlist via email or social channels.
- Back in Stock Alerts: Automatically notify customers when products are restocked.
- Price Drop & Restock Alerts: Engage customers with alerts when prices drop or restocks occur.
- Automated Email Reminders: Keep products top-of-mind with automated wishlist reminder emails.
- Import/Export Tools: Manage wishlist and alert data across systems.
- Customizable Emails: Tailor email templates to match your brand and messaging.
- Advanced Integration (Enterprise): Headless setup, Klaviyo/Mailchimp integration, custom design, and feature builds.
Pricing Plans
- Basic $4.99 / month 500 Email Notifications
- Pro $9.99 / month 2000 Email Notifications
- Advance $14.99 / month 5000 Email Notifications
- Enterprise $24.99 / month 10000 Email Notifications
Reviews & Rating
⭐ 4.9 out of 5 stars, based on 160 User Reviews.
Pros
- Easy to use and quick to set up.
- Supports guest users, multiple wishlists, and sharing options.
- Back in stock, price drop, and restock alerts help bring customers back.
- Automated email reminders increase repeat purchases.
- Good analytics to track popular products and customer interest.
Cons
- Poor support and faulty setup that broke the site layout, placed the icon badly, and made the app unreliable.
- Advanced customization may need support help.
6. SE Wishlist Engine
Wishlist Engine is a Shopify wishlist app designed to help stores increase customer engagement and encourage repeat visits by allowing shoppers to save their favorite products for later. Customers can add multiple items to their wishlist at once and return anytime without searching for products again.
The app supports guest wishlists, automatic email reminders, and alerts for price drops, restocks, and low stock, helping merchants stay connected with interested shoppers. It also provides wishlist reports and analytics, allowing store owners to see which products are most saved and follow up with customers to improve conversion opportunities.
Wishlist Engine focuses on turning saved products into future purchases while helping merchants better understand customer preferences.
Wishlist Engine – Key Features
- Customize wishlist button and icon
- Variant change detection on product pages
- Social media wishlist sharing
- Basic wishlist insights and reports
- Wishlist reminders, low-stock, price drop, and restock alerts
- Product recommendations
- Import and export wishlist data
- Multi-language and multi-currency support
- Advanced analytics and reporting
Pricing Plans
- Free
- Basic $7.99 / month or $79.99/year and save 17%
- Advanced $14.99 / month or $149.99/year and save 17%
- Premium $21.99 / month or $219.99/year and save 17%
Reviews & Rating
⭐ 4.9 out of 5 stars, based on 254 User Reviews.
Pros
- Supports guest wishlists and unlimited wishlist items on higher plans
- Offers price drop, restock, and low-stock alerts to improve conversions
- Provides email reminders and product recommendations
- Includes import/export tools and third-party integrations like Klaviyo and Facebook Pixel
- Offers multi-language support on advanced plans
Cons
- Slow customer support, with response times exceeding two days even for follow-up queries.
- Customization options may require manual adjustments for some themes
7. Hulk Wishlist & Favorites
Hulk Wishlist & Favorites is an all-in-one Shopify wishlist app designed to improve customer engagement, retention, and conversions. It allows shoppers to save products, create multiple wishlists or gift lists, and share them via email or social platforms. The app supports guest wishlists, multi-device syncing, automated stock and price alerts, and advanced customization to match store branding. Hulk Wishlist also integrates with Shopify Flow, Shopify POS, and analytics tools, making it suitable for both B2C and B2B stores.
Key Features
- Supports public, guest, and shareable wishlists
- Back-in-stock, price drop, and restock alerts
- Product recommendations to improve conversions
- Floating wishlist widget for easy access
- Multi-language support
- Import and export wishlist data
- Custom CSS and JavaScript for advanced design control
- Wishlist sharing via email and social channels
Pricing Plans
- Free
- Starter $4.90 / month or $49.99/year and save 15%
- Pro $14.90 / month or $149.90/year and save 16%
- Pro Plus $29.90 / month or $299.90/year and save 16%
Reviews & Rating
⭐ 4.7 out of 5 stars, based on 129 User Reviews.
Pros
- Supports guest, public, and shareable wishlists, improving accessibility for shoppers
- Includes price drop, restock, and back-in-stock alerts to boost return visits
- Offers AI product recommendations to improve conversion opportunities
- Provides strong customization with Custom CSS and JavaScript support
- Integrates well with Shopify tools like Flow, POS, Meta, and GA4 tracking
Cons
- Reports of repeated bugs and poor implementation, affecting store performance and usability.
- Slow and inconsistent customer support, with responses taking weeks in some cases.
- Tracking and analytics interference, which can impact data accuracy and marketing decisions.
- Theme integration issues, including broken cart and login buttons after installation.
8. Wishlist – Wishify
Wishlist – Wishify is a Shopify wishlist app that allows customers to save their favorite products and revisit them anytime across devices. It supports guest wishlists, social sharing, and automated reminders to help stores recover lost sales and improve conversions. Customers can share wishlists via email and social platforms, while merchants can customize the wishlist design and track wishlist activity through reports.
Key Features
- Allows customers to save and manage wishlist items across devices
- Guest wishlist support without login
- Wishlist sharing via email, Facebook, WhatsApp, Twitter, and more
- Automated wishlist reminder emails to recover lost sales
- Add to Cart directly from wishlist
- Customizable wishlist button, icon, colors, and text
- Wishlist widget on collection pages
- Export wishlist data and access reports
Pricing Plans
- Free
- Professional Plan $5.99 / month
- Premium Plan $12.99 / month
- Advanced Plan $29.99 / month
Reviews & Rating
⭐ 4.9 out of 5 stars, based on 210 User Reviews.
Pros
- Wishlist item limits on lower plans may not suit high-traffic stores.
- Advanced features like full reports and automated emails are restricted to higher plans.
- Basic customization compared to enterprise-level wishlist apps.
- Lacks advanced integrations such as Klaviyo, Meta Pixel, or GA4 tracking.
- No built-in product recommendation or AI-based personalization features.
Cons
- Unresponsive customer support, with merchants waiting weeks for replies even when the app stops working on live stores.
- Frequent display and layout bugs, including broken wishlist icons, duplicate buttons, and misaligned products on the wishlist page, affecting customer experience and usability.
Conclusion: Which Wishlist App Is Best for Shopify
Choosing the right wishlist app depends on your store size, budget, and feature requirements. All the apps covered in this comparison offer useful functionality, but they differ significantly in pricing, flexibility, and long-term value. Some premium apps like Swish, Wishlist Hero, and Swym provide advanced integrations and automation, but their higher pricing tiers, sudden plan limitations, or upgrade pressure may not suit small or growing businesses. In several cases, merchants also reported support delays, unexpected charges, and unclear plan restrictions, which can create trust and budget concerns.
On the other hand, Wishlist Guru clearly stands out as the most cost-effective and balanced option. It offers a free plan, affordable paid plans, and access to advanced features without forcing merchants into expensive Shopify-plan-based pricing. Wishlist Guru provides strong multi-language support, B2B controls, automation tools, and customization, while also delivering excellent customer support and custom solutions tailored to individual store needs.
If you are looking for a reliable wishlist app with the best features, Wishlist Guru is an excellent choice for your Shopify store. It combines strong functionality, flexible customization, and responsive support, and it is continuously enhanced with upcoming features to help merchants grow and scale. Wishlist Guru also supports testing on Shopify partner development stores, allowing merchants and developers to safely install and use all features before going live, without affecting real customers or billing. While some other apps may suit enterprise or high-budget stores with very specific needs, Wishlist Guru stands out as the ideal solution for startups, small businesses, and growing Shopify merchants who want professional, future-ready wishlist functionality without unnecessary complexity or overspending.