In today’s competitive Shopify ecosystem, customers often browse multiple products before making a purchase decision. A Shopify wishlist app allows shoppers to save products, organize them in one place, and return later to complete their purchase. This not only improves the shopping experience but also helps reduce cart abandonment, increase repeat visits, and build stronger customer engagement for online stores.
Modern wishlist apps go beyond basic product saving by offering features like multi-variant wishlisting, guest wishlists, stock and price alerts, social sharing, and email marketing integrations. These tools help merchants understand customer behavior and run more effective remarketing campaigns. Because of this, choosing the right wishlist app is essential for long-term store growth. In this comparison, we will analyze Wishlist Guru and Wishlist Engine to see which app delivers better performance, flexibility, and overall value for Shopify merchants.
How Wishlist Guru Enhances Your Shopify Store’s Wishlist Experience
Wishlist Guru is designed for Shopify merchants who want to increase customer engagement, retention, and conversions through a powerful yet easy-to-use wishlist system. The app allows shoppers to save products, organize multiple wishlists, and revisit them anytime — making it easier to convert browsing into buying. With a fast 2-minute setup and full support, merchants can quickly add wishlist buttons across product, collection, and other store pages without any technical complexity.
Wishlist Guru stands out with its multi-language switcher, variant-based wishlisting for guests and logged-in users, and deep customization options. Shoppers can share wishlists, receive email reminders, and enjoy a smooth drawer-mode experience, while merchants gain access to analytics, reports, and flexible display controls. With support for multiple wishlists, advanced customization, and compatibility with filter apps, Wishlist Guru delivers a complete wishlist solution for both retail and B2B Shopify stores — helping boost user experience, repeat visits, and overall sales performance.
Wishlist Guru is completely free on all Shopify partner development stores. Billing is bypassed, so you can install the app and use and test all paid features on Shopify development and test stores before going live.
Wishlist Guru Key Features That Boost Engagement, Conversions, and Global Reach:
- Easy one-click setup with fast configuration
- Wishlist button as icon, button, or text on product pages
- Wishlist button customization (design, style, position)
- Show wishlist as page, popup, or drawer mode
- Guest wishlist and login-required wishlist options
- Modify language and edit translations
- Multi-language support with domain-based language switching
- Unlimited multi-language options (plan based)
- Wishlist button on homepage, collection pages, and quick view
- Customize collection page wishlist icon (shape, size, color, position)
- Header icon and floating icon customization
- Add wishlist page widget anywhere in the store
- Customize wishlist page content
- Multi-wishlist creation
- Multi-variant wishlist support
- Unlimited wishlist creation (plan based)
- URL-based wishlist sharing
- Share wishlist on social media
- Control who can share wishlists (guest or logged-in users)
- Share wishlist reports and customizable share templates
- Social counter on product and collection pages
- Monthly email reminders with customization
- Price drop, back in stock, and restock alerts
- Email template customization and SMTP integration
- Klaviyo integration and email reports
- Analytics with basic and detailed wishlist reports
- Customer favourite product recommendations
- Move wishlist items to cart with conditions
- Custom JS, CSS, and custom code integration
- Custom JS box after add to wishlist and after remove from wishlist
- Remove Branding – Display your wishlist without app branding.
- B2B support: show/hide price and Add to Cart on wishlist page
Pricing
- Free Plan – Enjoy access to essential features at no cost.
- Basic Plan – $5.99/month or $59.99/year (save 17%)
- Pro Plan – $12.99/month or $129.99/year (save 17%)
- Premium Plan – $19.99/month or $199.99/year (save 17%)
Reviews & Ratings
Wishlist Guru: ⭐ 4.9 / 5 (74 Reviews)
How SE Wishlist Engine Supports Product Saving and Customer Re-Engagement
SE Wishlist Engine helps Shopify merchants provide customers with an easy way to save products and return to them later. By adding wishlist buttons across product and collection pages, it allows shoppers to bookmark their favorite items, compare options, and revisit purchase decisions without searching again. Merchants can manage wishlist activity directly from Shopify, track customer interest, and use this data to refine marketing and merchandising strategies. The app also offers customization options for wishlist icons and placement, along with sharing and basic notification features depending on the plan. Its focus on streamlined wishlist functionality makes it a practical choice for stores that want to enhance browsing convenience and encourage customers to stay connected.
Features:
- Save unlimited wishlist items
- Customize wishlist button & icon
- Wishlist page & popup for easy access
- Share wishlist on social media
- Wishlist reminders and price/stock alerts
- Product recommendations
- Multi-language and multi-currency support
- Price drop & restock alerts
- Multi-currency support
Wishlist Engine Pricing Plans:
- Free
- Basic Plan: $7.99 / month
- Advanced Plan: $14.99
- Premium Plan: $21.99
Reviews & Ratings
Wishlist Engine ⭐ 4.9 / 5 (256 reviews)
Comparison: Wishlist Guru Vs SE Wishlist Engine
Both Wishlist Guru and SE Wishlist Engine help Shopify merchants improve customer engagement by allowing shoppers to save and revisit their favorite products. While both apps provide wishlist functionality, they differ in scope and customization options. Understanding these differences helps merchants decide which solution best fits their store’s needs.
Wishlist Guru offers advanced features such as multi-wishlist support, variant-level saving, wishlist reminders, and integration with marketing platforms like Klaviyo. These capabilities make it ideal for stores looking to drive higher engagement, increase conversions, and maintain strong customer connections across multiple markets.
SE Wishlist Engine, on the other hand, focuses on core wishlist functionality, including saving products, sharing wishlists, and basic notifications. Its straightforward setup and essential features make it suitable for merchants who want a lightweight, easy-to-manage wishlist solution. Comparing the two allows merchants to choose between a more feature-rich approach or a simpler, streamlined experience for their customers.
Wishlist Guru Free Plan Vs SE Wishlist Engine Free Plan
Wishlist Guru – Free Plan
The Free Plan is designed to help Shopify merchants get started with wishlist functionality quickly and easily. It provides essential tools to let customers save their favorite products, share wishlists, and engage with your store, all with a simple one-click setup. This plan is perfect for small stores or merchants who want to test wishlist features before upgrading.
Features of Free Plan:
- Easy one-click setup
- Wishlist button appearance options (icon, button, or text) on product pages
- Wishlist button customization
- Display wishlist as a page or popup
- Guest wishlist support
- Modify language and edit translations
- URL-based wishlist sharing
- Move items to cart with conditions
- Analytics and basic reports
- Customer favorite product recommendations
- Notification customization with different types
- Header icon customization
- Floating icon customization
- Add wishlist page widget anywhere on the store
- Up to 300 wishlist items per month
SE Wishlist Engine – Free Plan
Features of Free Plan:
SE Wishlist Engine helps Shopify merchants let customers save their favorite products and revisit them later, improving engagement and repeat visits. The app offers essential wishlist functionality with customization options and basic analytics to track customer interest.
Features:
- Up to 100 wishlist items
- Customize button & icon
- Variant change detection on product page
- Wishlist page & popup
- Share wishlist on social media
- Language support
- Basic insights
Summary of Free Plan:
Both Wishlist Guru and SE Wishlist Engine offer free plans that help Shopify merchants enable product saving and customer re-engagement. SE Wishlist Engine focuses on core wishlist features such as product saving, variant detection, social sharing, and basic insights, making it suitable for stores that only need essential wishlist functionality. However, its free plan limits usage to 100 wishlist items per month.
In comparison, Wishlist Guru’s Free Plan includes all the features offered by SE Wishlist Engine and goes further by providing advanced customization, guest wishlists, notifications, product recommendations, analytics, and flexible widget placement, along with support for 300 wishlist items per month.
Store owners should choose Wishlist Guru because it offers broader functionality, better customer engagement tools, stronger personalization options, and more flexibility to adapt the wishlist experience to different store designs and business goals.
Wishlist Guru Basic Plan ($5.99/month) vs SE Wishlist Engine Basic Plan ($7.99)
Wishlist Guru – Basic Plan
- Show wishlist in drawer mode
- Customize wishlist page content
- Display heart icon or button on collection page & product cards
- Customize collection page wishlist icon (shape, size, position, and color)
- Customer wishlist detailed reports
- Support for custom JS and CSS
- Custom code integration
- Social counter on product and collection pages with advanced options
- Remove app branding
- Monthly email reminders
- Monthly email reminder customization
- Wishlist button on homepage, collection pages, and quick view
- Custom JS box after add to wishlist and after remove from wishlist
- Up to 2,000 wishlist items per month
SE Wishlist Engine – Basic Plan
- Unlimited Wishlists
- Customize Button & Icon
- Share Wishlist on Social Media
- Hide Branding
- Wishlist Page & Popup
- Multi-Language Support
- Basic Insights
Summary of Wishlist Guru Basic Plan vs SE Wishlist Engine Basic Plan
Price: Wishlist Guru is $2 cheaper ($5.99/month vs $7.99/month), making it more budget-friendly for store owners.
Core Features: While both apps support wishlist functionality and branding control, Wishlist Guru provides far more advanced customization, reporting, and engagement features, whereas Wishlist Engine focuses only on basic wishlist creation, sharing, and simple insights.
Additional Benefits with Wishlist Guru:
- Social Counter on PDP and Collection pages with advanced functionality
- Monthly Email Reminders to re-engage customers
- Customizable Email Reminders
- Custom JS Box after adding/removing products from wishlist
Verdict: Wishlist Guru offers more features at a lower price, delivering better value and stronger engagement tools for Shopify store owners—especially for those who want to explore multiple wishlist features without increasing costs.
Wishlist Guru Pro Plan ($ 12.99) Vs Wishlist Engine Pro Plan ($14.99)
Wishlist Guru – Pro Plan
- B2B Solution: Show / Hide Price & Add to Cart on Wishlist Page
- Multi-Language Support (2 Languages)
- Login Required to Use Wishlist
- Email Alerts: Price Drop, Back in Stock & Restock Notifications
- Customizable Email Templates
- Monthly Email Limit: Up to 1,000 Emails
- Wishlist Limit: Up to 5,000 Items per Month
Wishlist Engine – Pro Plan
- Unlimited Wishlists
- Wishlist Reminders with Low-Stock Alerts
- Price Drop & Restock Notifications
- Product Recommendations
- mport / Export Wishlists
- Unlimited & Customizable Email Notifications
- Facebook Pixel & Klaviyo Integration
- Advanced Insights & Reporting
Summary of Wishlist Guru Pro Plan Vs Wishlist Engine Pro Plan
Advanced Plan Comparison – Wishlist Guru vs Wishlist Engine
Price: Wishlist Guru offers its advanced features at $12.99/month, while Wishlist Engine’s plan is priced at $14.99/month.
Feature Comparison
- Unlimited Wishlist: Wishlist Engine provides unlimited wishlists, while Wishlist Guru allows up to 5,000 wishlist items per month.
- Wishlist Reminder (Low Stock Alert): Available in both apps.
- Price Drop & Restock Alerts: Available in both apps.
- Import / Export Wishlist: Wishlist Engine includes this feature in its advanced plan, while Wishlist Guru provides it only in its premium plan.
- Customize & Unlimited Emails: Wishlist Engine offers unlimited email sending, while Wishlist Guru provides customizable emails with a monthly limit.
- Facebook Pixel & Klaviyo Integration: Wishlist Engine supports both, whereas Wishlist Guru supports only Klaviyo integration in Premium plan.
- Advanced Insights: Available in both apps.
Verdict:
If a store owner specifically needs Facebook Pixel integration, Import/Export wishlist, and unlimited email sending, Wishlist Engine is the better choice.
However, for most merchants, Wishlist Guru remains the more cost-friendly, user-friendly, and faster solution, offering strong core features at a lower price of $12.99/month, along with excellent performance, ease of use, and one of the best customer support experiences in the Shopify ecosystem.
Wishlist Guru (Premium Plan – $ 19.99)
- Unlimited Wishlists
- Unlimited Multi-Language Suppo
- Language Detection Based on Domain URL
- Multiple Wishlists per Customer
- Multi-Variant Support
- Klaviyo Integration
- Email Reports
- Share Wishlist on Social Media
- Control Who Can Share Wishlist (Logged-in Users or Guests)
- Wishlist Sharing Reports
- Customizable Wishlist Sharing Templates
- SMTP Integration
- Monthly Email Limit: Up to 5,000 Emails
SE Wishlist Engine (Premium Plan – $ 21.99)
- Unlimited Wishlists
- Wishlist Reminders with Low-Stock Alerts
- Price Drop & Restock Notifications
- Multi-Language & Multi-Currency Support
- Multi-Language Email Templates
- Import / Export Wishlists
- Advanced Insights & Reporting
- Product Recommendations
Summary of Premium Plan:
Both Wishlist Guru and Wishlist Engine offer strong premium features such as unlimited wishlists, low-stock reminders, price drop and restock alerts, multi-language email templates, advanced insights, and product recommendations. Both apps also support multi-currency functionality.
However, Wishlist Guru provides additional premium benefits, including SMTP integration, multiple wishlists, domain-based language selection, and full product option support, making it more flexible for stores with complex product variations. It also offers full import and export wishlist functionality for easier data management.
Overall, Wishlist Guru delivers better value, flexibility, and scalability for Shopify store owners who want a more complete and future-ready wishlist solution.
Final Verdict: Wishlist Guru vs SE Wishlist Engine
Both Wishlist Guru and SE Wishlist Engine provide strong wishlist functionality, including customizable buttons, variant detection, wishlist pages and popups, social sharing, unlimited wishlists, low-stock reminders, price drop alerts, product recommendations, advanced insights, and branding control. Wishlist Engine has an edge with, Facebook Pixel integration, making it a good option for stores that specifically require these features.
However, Wishlist Guru stands out as the best value-for-money solution. It offers a lower price, VVIP customer support, product options compatibility, SMTP integration, and advanced social counters on product and collection pages. Wishlist Guru is also faster, easier to use, and packed with practical features that work perfectly for most Shopify stores.
If your store specifically needs Facebook Pixel integration, SE Wishlist Engine is the right choice. But for the majority of merchants looking for a cost-friendly, feature-rich, reliable, and globally compatible wishlist solution, Wishlist Guru is the clear winner — delivering unlimited functionality, better support, and excellent performance at a lower cost.