Managing both B2B wholesale and D2C retail sales on Shopify can be challenging, as each business model has different pricing, ordering, and customer engagement requirements. The right Shopify apps can help merchants streamline wholesale operations, offer flexible pricing, manage product requests, improve customer experiences, and encourage repeat purchases.In this article, we’ll explore 6 of the best Shopify apps to help merchants manage both B2B and D2C sales more efficiently. Disclosure: B2B Guru, Quotes Guru and PreOrder Guru are built by Web Framez; the other picks are third-party apps.
1. B2B Wholesale Pricing Apps
Managing B2B wholesale and D2C retail sales through a single Shopify store can be challenging. Merchants often need to offer different prices to wholesale buyers and retail customers, provide bulk discounts, set minimum order quantities, and manage customer-specific pricing rules. Without the right solution, handling these requirements manually can become time-consuming and lead to pricing errors, making it harder to manage wholesale orders efficiently.
Recommended App: B2B Guru Wholesale Pricing App
B2B Guru Wholesale Pricing helps Shopify merchants manage B2B wholesale and D2C retail sales through a single store. It enables merchants to create customer-specific wholesale pricing, offer bulk discounts, and simplify ordering for business buyers while maintaining standard pricing for retail customers. With flexible pricing rules, shipping options, and international selling support, the app helps streamline wholesale operations and reduce manual pricing management.
Key Features
- Customer-Specific Pricing: Set different wholesale prices for customers based on B2B customer tags.
- Tiered Pricing: Offer different prices based on the quantity purchased.
- Volume Discounts and Quantity Breaks: Encourage bulk purchases with quantity-based discounts.
- Flexible Discount Rules: Configure percentage discounts, fixed prices, and quantity-based pricing for individual products.
- Custom Shipping Rules: Create custom shipping discounts and shipping rate rules for wholesale orders.
- Tax-Inclusive and Tax-Exclusive Pricing: Manage wholesale prices according to different tax requirements.
- Shopify Markets Support: Support international selling across different markets.
- Multilingual Support: Provide a wholesale shopping experience in multiple languages.
- Multiple Pricing Rules: Apply multiple wholesale pricing rules to individual products.
Pricing:
- Free: Get started with B2B wholesale pricing at no cost.
- Basic: $19.99/month
- Pro: $39.99/month
Pros
- Manage wholesale and retail sales from one Shopify store.
- Offer flexible pricing for different wholesale customer groups.
- Encourage larger orders through tiered pricing and quantity discounts.
- Reduce manual work involved in managing wholesale prices.
- Support international customers with Shopify Markets and multilingual functionality.
- Customize wholesale shipping and pricing rules to suit business requirements.
Cons
- Stores with complex wholesale requirements may need additional setup and testing to ensure pricing and shipping rules work as intended.
2. Request a Quote (RFQ) Apps
B2B Shopify merchants often struggle with fixed product pricing, bulk orders that require custom discounts, and customers who need to negotiate prices before purchasing. Standard Shopify checkout may not provide the flexibility needed to manage complex wholesale quotations, customer-specific pricing, and bulk order enquiries.
Recommended App: Quotes Guru – Request a Quote & Hide Price
Quotes Guru helps Shopify merchants simplify the quotation process by adding Request a Quote buttons, hiding product prices or Add to Cart buttons, and allowing buyers to submit individual or bulk quote requests. With customizable enquiry forms, price negotiation, and automatic draft order creation, merchants can manage wholesale enquiries and convert approved quotes into orders more efficiently.
Key Features:
- Request a Quote & Bulk Quotes
- Hide Prices & Add to Cart Buttons
- Custom Quote Forms & Enquiry Forms
- Price Negotiation & Bargaining
- Automatic Draft Order Creation
- Shopify Shipping, Taxes & EU VAT
- Multi-Market & Multi-Language Support
- Customer Portal & PDF Quotations
- Klaviyo & Zapier Integration
- Compatible with product option apps
Pricing
- Free: $0
- Basic: $5.99/month or $59.99/year (save 17%)
- Pro: $14.99/month or $149.99/year (save 17%)
- Premium: $24.99/month or $249.99/year (save 17%)
Pros
- Flexible Quote Management & Bulk Pricing Negotiation
- Hide Prices, Custom Forms & Automatic Draft Orders
- Affordable Plans with Multi-Market & Multi-Language Support
Cons
Advanced Features Require Paid Plans
3. Pre-Order and Back-in-Stock Apps
B2B and D2C Shopify merchants can lose potential sales when products are out of stock or not yet launched. Wholesale buyers may need to reserve inventory in advance, while individual customers may leave the store if their desired products are unavailable. Without preorder options and restock notifications, merchants can miss sales opportunities and struggle to measure demand for upcoming products.
Recommended App: Preorder Guru ‑ Back in Stock
Preorder Guru helps Shopify merchants capture customer demand even when products are out of stock or not yet available. Merchants can launch preorders, coming-soon campaigns, and back-in-stock alerts, allowing customers to reserve products or receive notifications when inventory returns.
The app also supports partial payments, scheduled preorders, discounts, countdown timers, and customizable preorder messaging. These features help merchants recover potential lost sales, generate demand for upcoming products, and keep customers engaged throughout the product lifecycle.
Key Features:
- Preorders for Out-of-Stock and Upcoming Products
- Back-in-Stock Alerts & Customer Waitlists
- Coming-Soon Campaigns & Countdown Timers
- Full or Partial Payment Options
- Scheduled Preorders & Discounts
- Customizable Preorder Buttons, Badges & Messages
- Shopify Flow & Klaviyo Integrations
- Multilingual Support, Reports & Fulfillment Triggers
Pricing:
- Free: $0/month
- Basic: $4.99/month + $0.10 per preorder and $0.01 per email above included limits
- Pro: $9.99/month + $0.01 per email above the included limit
- Premium: $14.99/month + $0.005 per email above the included limit
Pros:
- Supports Preorders, Coming-Soon Campaigns & Restock Alerts
- Offers Partial Payments, Discounts & Scheduled Preorders
- Integrates with Shopify Flow and Klaviyo
Cons:
Additional usage-based charges may apply to preorders and emails
4. Loyalty and Customer Retention Apps
Acquiring new customers can be expensive, and many Shopify merchants struggle to turn first-time buyers into repeat customers. Without a structured rewards program, customers may have little incentive to return, recommend the store to others, or increase their lifetime value. B2B merchants may also need ways to encourage repeat orders and build long-term customer relationships.
Recommended App: Essential Loyalty Program Rewards
Essential Loyalty Program Rewards helps Shopify merchants increase repeat purchases through loyalty points, store credit cashback, referral rewards, and VIP tiers. Customers can earn rewards for purchases, signups, birthdays, and reviews, then redeem them to encourage future orders.
The app also supports affiliate links, Shopify POS, automated reward emails, and loyalty analytics, helping merchants measure the impact of their retention campaigns and build stronger customer relationships.
Key Features:
- Loyalty Points & Rewards
- Store Credit & Cashback
- Referral & Affiliate Programs
- VIP Tiers & Customer Rewards
- Automated Loyalty Emails
- Shopify POS Integration
- Klaviyo Integration
- Loyalty Analytics & ROI Tracking
Pricing
- Free: $0/month
- Starter: $10/month — Up to 500 loyalty-influenced orders
- Essential: $24/month — Up to 1,500 loyalty-influenced orders
- Growth: $79/month — Up to 5,000 loyalty-influenced orders
Order limits apply to orders influenced by the loyalty program, such as repeat purchases and referrals, rather than all store orders.
Pros:
- Multiple Reward Options, Including Points, Cashback & Referrals
- VIP Tiers and Automated Emails to Encourage Repeat Purchases
- Loyalty Analytics to Measure Retention and Revenue
Cons:
- Higher-Tier Plans Are Needed for Stores with Greater Loyalty-Influenced Order Volumes
5. Email Marketing and Customer Automation Apps
Shopify merchants often struggle to engage customers after their first purchase, recover abandoned carts, and send relevant offers to different customer groups. Without targeted campaigns and automated follow-ups, stores can miss opportunities to recover lost sales, encourage repeat purchases, and maintain relationships with both wholesale and retail buyers.
Recommended App: Klaviyo: Email Marketing & SMS
Klaviyo helps Shopify merchants create personalized email, SMS, and WhatsApp campaigns to increase sales and customer retention. It combines customer data, audience segmentation, and automated workflows to deliver relevant messages throughout the customer journey.
Merchants can set up welcome emails, abandoned-checkout reminders, post-purchase campaigns, and repeat-purchase flows. With AI-powered segmentation, integrations with Shopify and other apps, and campaign performance analytics, Klaviyo helps businesses deliver more targeted marketing to B2B and D2C customers.
Key Features:
- Email, SMS & WhatsApp Marketing
- Abandoned-Checkout Automation
- Customer Segmentation & Personalization
- Welcome & Post-Purchase Email Flows
- AI-Powered Campaign Creation
- Automated Customer Journeys
- Shopify & Third-Party App Integrations
- Campaign Analytics & Performance Tracking
Pricing:
- Free: $0/month
- SMS: Starting at $15/month — Up to 1,250 SMS/MMS credits, including carrier fees
- Email: $20/month — 251–500 contacts
Pricing and included usage limits may vary depending on the selected plan and account requirements.
Pros:
- Powerful Segmentation & Personalized Marketing Automation
- Multiple Marketing Channels in One Platform
- Detailed Analytics to Measure Campaign Performance
Cons:
Costs Can Increase as Contact Lists and Message Volumes Grow
6. Product Bundles, Upsell & Cross-Sell Apps
Shopify merchants often struggle to increase average order value (AOV) and encourage customers to purchase additional products. Without effective product recommendations, bundle offers, and quantity-based discounts, stores may miss opportunities to increase order sizes and generate more revenue from existing traffic. B2B stores can also benefit from volume discounts that encourage wholesale buyers to purchase larger quantities.
Recommended App: Fast Bundle & Upsell App
Fast Bundle helps Shopify merchants increase average order value through product bundles, upsell offers, cross-sell recommendations, volume discounts, and free gifts. Merchants can create fixed bundles, mix-and-match offers, Buy One Get One (BOGO) promotions, and build-your-own bundles to encourage customers to purchase more products.
The app also supports Frequently Bought Together recommendations, product add-ons, quantity breaks, and bundle offers on product pages and Shopify POS, making it useful for both B2B and D2C stores.
Key Features:
- Product Bundles & Mix-and-Match Offers
- Upsell & Cross-Sell Recommendations
- Frequently Bought Together (FBT)
- BOGO & Buy X Get Y Promotions
- Free Gifts with Purchase
- Volume Discounts & Quantity Breaks
- Product Add-ons & Bundle Builder
- Shopify POS Bundle Support
Pricing:
- Free to Install: $0
- Standard (1K): $19/month or $180/year — Up to $1,000 in monthly bundle sales
- Standard (3K): $49/month or $468/year — Up to $3,000 in monthly bundle sales
- Standard (10K): $139/month or $1,380/year — Up to $10,000 in monthly bundle sales
Pros:
- Multiple Bundle, Upsell & Cross-Sell Options
- Volume Discounts to Encourage Larger Orders
- AI-Powered Frequently Bought Together Recommendations
- Supports Shopify POS
Cons:
Monthly bundle-sales limits may require an upgrade as sales grow
Conclusion
Managing both B2B wholesale and D2C retail sales on Shopify becomes easier with the right combination of apps. From wholesale pricing and quote management to preorders, loyalty programs, email automation, and product bundles, these tools help merchants streamline operations and create better shopping experiences for different customer groups.
The best apps depend on your store’s business model, customer needs, and growth goals. B2B merchants can prioritize wholesale pricing, bulk ordering, and quote management, while D2C merchants can focus on customer retention, personalized marketing, and upselling. Stores serving both audiences can combine these solutions to manage pricing, improve customer engagement, encourage larger orders, and increase repeat purchases.
Start by identifying your biggest sales or operational challenges, then choose apps that fit your budget and integrate well with your existing Shopify setup. With the right tools in place, you can build a more efficient store and create a stronger foundation for sustainable growth.