5 Must-Have Shopify Apps to Increase Sales and Improve Customer Engagement

Shopify stores lose sales in predictable places, and most of those losses go unnoticed because the shopper simply leaves. A visitor likes a product but isn’t ready to buy, so they close the tab and forget about it. A best-seller goes out of stock, and the customer who wanted it buys from a competitor instead. A shopper wants to buy a gift but doesn’t know what the person would like, so they give up or choose a different store. A wholesale buyer lands on your site and finds only retail prices, or a customer needs a custom or bulk order and has no way to ask for a price. Each of these is a lost sale that better tools can prevent.

This blog covers five store features that fix these problems: wishlist, preorder, gift registry, B2B wholesale pricing, and quotes. Each one targets a specific gap. Wishlists bring browsers back, preorders keep demand alive when stock runs out, registries turn occasions like weddings and baby showers into planned purchases, wholesale pricing lets you serve trade buyers from the same store, and quotes handle orders that need a negotiated price.

For each feature, you’ll see the problem it solves, the Shopify app that handles it, how the app works, its key features, pricing, who it’s best for, and where it has limits. Every app listed has a free plan, so you can test one on your store before you commit to anything. Use the quick-reference tables at the end to find the right starting point for your store.

1. Wishlist

Problem: Shoppers browse, save nothing, and never come back

Wishlist Guru: Favorites List

About & how it works: Wishlist Guru allows customers to save products they are interested in and easily return to them later. Shoppers can create wishlists, save products while browsing, and share their saved items with friends or family, helping stores keep potential customers engaged beyond their first visit.

The app also helps merchants bring customers back to products they have previously saved. This makes it useful for stores with repeat shoppers, larger product catalogs, and customers who may need more time before making a purchase.

Key Features:

Pricing:

Best for: Stores with large catalogs or repeat buyers, where shoppers often want to return later.

Limits: Alerts start on the Pro plan, and multi-wishlist and Klaviyo start on Premium.

2. Preorder

Problem: Out-of-stock products lose the sale

Preorder Guru ‑ Back in Stock

About & how it works: Preorder Guru helps Shopify stores continue accepting orders for products that are out of stock, coming soon, or not yet available. Customers can place their orders in advance, allowing merchants to capture demand instead of losing sales when products are temporarily unavailable.

The app is useful for product launches, restocks, seasonal products, and limited releases where customers are willing to wait. It gives merchants a simple way to manage preorders while keeping customers informed about product availability.

Key features:

Pricing:

Best for: New launches, limited drops, and stores with long restock times.

Limits: Partial payments, scheduled preorders, and countdown timers need a paid plan. Basic charges per preorder above its monthly limit.

3. Gift Registry

Problem: Gift buyers don’t know what to buy, and big occasions go to other stores

Gift Registry Guru

About & how it works: Gift Registry Guru allows customers to create a personalized registry for occasions such as weddings, baby showers, birthdays, and other celebrations. They can add products from your store to their registry and share it with friends and family, making it easier for gift givers to find and purchase the items they want.

The app helps turn special occasions into organized shopping experiences by keeping registry items together and making it easier for multiple people to purchase gifts. It is especially useful for stores selling products that customers commonly purchase for celebrations, gifting, and life events.

Key Features:

Pricing:

Best for: Stores selling home goods, baby products, gifts, and anything people buy for occasions.

Limits: Private registries, co-registrants, and multiple registries per user need a paid plan. Basic and Pro charge per active registry above their limits.

4. B2B Wholesale Pricing

Problem: Wholesale buyers need different prices, and retail shoppers shouldn’t see them

B2B Guru Wholesale Pricing

About & how it works: B2B Guru helps Shopify merchants manage both retail and wholesale customers from the same store. Wholesale customers can be assigned specific pricing, while regular shoppers continue to see standard retail prices, creating a smoother shopping experience for different customer groups.

The app is designed for businesses that need more flexibility when selling to wholesale buyers. It helps merchants manage customer-specific pricing and discounts while making it easier to handle different wholesale purchasing requirements from one Shopify store.

Key features:

Pricing:

Best for: Brands that sell both retail and wholesale and don’t want a separate wholesale store.

Limits: Tax handling, custom shipping rules, and Markets support are on the Pro plan only. It’s a newer app (launched August 2026)

5. Quotes

Problem: Custom and bulk orders can’t run on fixed prices

QG Request a Quote, Hide Price

About & how it works: Quotes Guru allows Shopify merchants to offer a flexible buying option for products that may require custom pricing, bulk orders, or customer negotiation. Merchants can add a “Request a Quote” option and choose whether to display or hide product prices, giving customers an easy way to submit their requirements.

Once a quote is submitted, merchants can review and respond with customized pricing, while customers can review the quote and proceed with the purchase when approved. This makes the app especially useful for B2B stores, wholesale businesses, and merchants handling custom or high-value orders.

Key Features:

Pricing:

Best for: B2B stores, made-to-order products, and high-value items where pricing is negotiated.

Limits: The free plan has a limited number of quotes. Draft orders, multiple forms, and the customer portal need paid plans.

Which App Should You Start With?

Frequently Asked Questions

Conclusion

The right Shopify apps can help turn more visitors into customers by addressing common gaps in the shopping journey. Wishlist Guru: Favorites List helps shoppers save and return to products, while Preorder Guru – Back in Stock helps merchants capture demand for out-of-stock and upcoming products. Gift Registry Guru makes occasion-based shopping easier and helps stores capture more gifting opportunities.

For businesses serving wholesale customers, B2B Guru: Wholesale Pricing provides flexible pricing and wholesale rules, while Quotes Guru: Request a Quote, Hide Price helps merchants manage custom, bulk, and negotiated orders.

There is no single app that is right for every Shopify store. The best choice depends on your products, customers, and sales model. By choosing the right solution for their specific needs, merchants can create a smoother shopping experience, improve customer engagement, and increase sales opportunities.